This system is a shortcut to building a better brand. Great brands take years to build, 10 to be exact, and are built on these 5 pillars.
Maria needs your help. What advice would you offer to a front line employee stuck in a rut at a coat factory and dying for innovation?
During my internship as brand consultant with Sleeping Barber, I will take you on my quest to understand branding. This week: The Art of Storytelling.
There are 3 ways today’s world has changed the consumer dynamic. Transparency, abundance and attention affect the relationship between company and customer.
This post outlines the methodology and rationale for my self-directed learning course focusing on brand growth, sales, marketing and innovation.