Gary Vaynerchuk wrote a great article on LinkedIn challenging business to stop acting like advertisers and start telling stories. This is my response.
branding
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A shortcut to building a better brand
This system is a shortcut to building a better brand. Great brands take years to build, 10 to be exact, and are built on these 5 pillars.
Rebranding. Should you change your logo?
Your logo is merely a symbol for the values, culture and experience that make up your company. When it comes to rebranding, should you change your logo?
The Art of Storytelling
During my internship as brand consultant with Sleeping Barber, I will take you on my quest to understand branding. This week: The Art of Storytelling.
Branding and Identity
The Sex pistols and The Edge taught me two of the most important lessons I’ve learned about branding and identity – find your voice and believe in a vision.
3 ways today’s world has changed the consumer dynamic
There are 3 ways today’s world has changed the consumer dynamic. Transparency, abundance and attention affect the relationship between company and customer.
The most important lesson I learned from Zappos Culture
In less than 10 years, Zappos revenue grew from $0 to over $1.6B. Yes, B for billion. Here is the most important lesson I learned from Zappos culture.
3 steps to manage your brand’s online reputation
A brand’s online reputation can be built, monitored and managed online in 3 steps. Learn how a promise, an experience and listening can help your brand.
Self-Directed Learning Project In Brand Growth
This post outlines the methodology and rationale for my self-directed learning course focusing on brand growth, sales, marketing and innovation.