In response to Professor Edward Hess’ case study to revitalize and grow a stagnant brand, I made 36 recommendations for brand growth.
brand
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What gets measured gets done – managing employee engagement
Metrics are managerial tools to steer employee behavior and shape company values. Learn how Zappos uses metrics to improve employee engagement and culture.
3 steps to manage your brand’s online reputation
A brand’s online reputation can be built, monitored and managed online in 3 steps. Learn how a promise, an experience and listening can help your brand.