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Marc Binkley

Tips and Advice on Leading Agile Marketing Teams and Digital Transformations

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Branding and Identity

by MarcBinkleyIdeas To InspireApril 22, 2013April 22, 2013

The Sex pistols and The Edge taught me two of the most important lessons I’ve learned about branding and identity – find your voice and believe in a vision.

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branding identity mission punk rock purpose values vision

3 ways today’s world has changed the consumer dynamic

by MarcBinkleyIdeas To InspireApril 1, 2013April 1, 2013

There are 3 ways today’s world has changed the consumer dynamic. Transparency, abundance and attention affect the relationship between company and customer.

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attention authenticity branding consumer dynamic marketing transparency truth zappos

The most important lesson I learned from Zappos Culture

by MarcBinkleyIdeas To InspireMarch 22, 2013March 22, 2013

In less than 10 years, Zappos revenue grew from $0 to over $1.6B. Yes, B for billion. Here is the most important lesson I learned from Zappos culture.

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brand growth branding Zappos Culture

Social media for sales

by MarcBinkleyIdeas To InspireMarch 11, 2013March 11, 2013

Social media for sales is not just about Twitter, LinkedIn or Facebook. This post will show you how to create your own social objects to answer objections.

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social media for sales social objects

How do I use a brand mantra?

by MarcBinkleyIdeas To InspireMarch 7, 2013March 7, 2013

After helping my customers develop their own 2 or 3 word brand mantra, I’m often asked how do I use a this? Click the link to read my short answer.

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brand mantra corporate culture decision making Disney Nike Papa Johns

Does my marketing work?

by MarcBinkleyIdeas To InspireMarch 6, 2013March 6, 2013

John Wanamaker, famous for the Wanamaker Dilemma, had the same question you’ve been asking yourself. “Does my marketing work?”. Here is one solution.

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build measure learn feedback loop john wanamaker lean startup net promoter score sales velocity wanamaker dilemma

3 tips manage your reputation and protect your brand

by MarcBinkleyIdeas To InspireMarch 5, 2013March 5, 2013

What do you do to guard your brand equity? The following are three tips can help you manage your reputation and protect your brand.

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brand reputation management customer sacrifice net promoter score reputation management

5 excellent ways to use LinkedIn for business

by MarcBinkleyIdeas To InspireMarch 4, 2013March 4, 2013

You want to know how to use LinkedIn to promote your business and reach others. Here are 5 excellent ways you can start using LinkedIn for your business.

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LinkedIn ads linkedin search linkedin signal linkedin updates marketing and advertising on linkedin

A case study in brand growth

by MarcBinkleyIdeas To InspireMarch 3, 2013March 3, 2013

In response to Professor Edward Hess’ case study to revitalize and grow a stagnant brand, I made 36 recommendations for brand growth.

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brand brand growth Coursera grow to greatness growing a company innovation turnaround

How to get traffic with social objects

by MarcBinkleyIdeas To InspireMarch 2, 2013March 2, 2013

Instead of first focusing on traffic, think about how you can create value and get my attention through social objects.

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attention customer attention social objects traffic

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