The Sex pistols and The Edge taught me two of the most important lessons I’ve learned about branding and identity – find your voice and believe in a vision.
3 ways today’s world has changed the consumer dynamic
There are 3 ways today’s world has changed the consumer dynamic. Transparency, abundance and attention affect the relationship between company and customer.
The most important lesson I learned from Zappos Culture
In less than 10 years, Zappos revenue grew from $0 to over $1.6B. Yes, B for billion. Here is the most important lesson I learned from Zappos culture.
Social media for sales
Social media for sales is not just about Twitter, LinkedIn or Facebook. This post will show you how to create your own social objects to answer objections.
How do I use a brand mantra?
After helping my customers develop their own 2 or 3 word brand mantra, I’m often asked how do I use a this? Click the link to read my short answer.
Does my marketing work?
John Wanamaker, famous for the Wanamaker Dilemma, had the same question you’ve been asking yourself. “Does my marketing work?”. Here is one solution.
3 tips manage your reputation and protect your brand
What do you do to guard your brand equity? The following are three tips can help you manage your reputation and protect your brand.
5 excellent ways to use LinkedIn for business
You want to know how to use LinkedIn to promote your business and reach others. Here are 5 excellent ways you can start using LinkedIn for your business.
A case study in brand growth
In response to Professor Edward Hess’ case study to revitalize and grow a stagnant brand, I made 36 recommendations for brand growth.
How to get traffic with social objects
Instead of first focusing on traffic, think about how you can create value and get my attention through social objects.