Social Marketing in Plain English

I thought this was a neat video to help explain some of the social marketing concepts. http://www.youtube.com/watch?v=MpIOClX1jPE A few of our current clients have successfully used advertising to drive traffic to their blogs, videos, podcasts etc. with the use of commercials, bonus code events and email blasts to our loyalty database. If you’re interested in …

BRAND sense

By adding radio to your marketing mix, your brand can be more persuasive to consumers. Please feel free to call or email me if you’d like to discuss how I can help your business build a stronger brand. 403-686-9715 or marc.binkley@calgaryradio.rogers.com For his work in applying neuroscience to marketing (neuromarketing), Martin Lindstrom was the only …

The Wizzard of Ads, Word of Mouth and The Missing Google Analytics Manual

Hi There, I’ve got a few short articles that I wanted to send today. I hope you find them useful. Please feel free to call me if you have any questions about how I can help you grow your business. 403-686-9715 http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article178044.html Relevance is what determines whether an ad works or not. Every medium fails …