Hi There, Just this week I’ve had some very positive feedback from clients in both the home and auto industries about their recent campaigns. While business is still not great by most accounts, there seems to be a growing number of positive stories this month over last. If you’re interested to chat about I can …
In Branding, Minority Rules
Although we’d like all the business out there, it’s not possible. I think this article is a great example of how important it is to identify your core business and superserve them. Our stations are a great medium to reach 25-54 year olds in general, but each station has a specific niche within that general …
Social Marketing in Plain English
I thought this was a neat video to help explain some of the social marketing concepts. http://www.youtube.com/watch?v=MpIOClX1jPE A few of our current clients have successfully used advertising to drive traffic to their blogs, videos, podcasts etc. with the use of commercials, bonus code events and email blasts to our loyalty database. If you’re interested in …
BRAND sense
By adding radio to your marketing mix, your brand can be more persuasive to consumers. Please feel free to call or email me if you’d like to discuss how I can help your business build a stronger brand. 403-686-9715 or marc.binkley@calgaryradio.rogers.com For his work in applying neuroscience to marketing (neuromarketing), Martin Lindstrom was the only …
The Wizzard of Ads, Word of Mouth and The Missing Google Analytics Manual
Hi There, I’ve got a few short articles that I wanted to send today. I hope you find them useful. Please feel free to call me if you have any questions about how I can help you grow your business. 403-686-9715 http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article178044.html Relevance is what determines whether an ad works or not. Every medium fails …