Yellow Pages – Marc Binkley

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Popcorn, Peanuts, Hotdogs….Get your media value here

by MarcBinkleyCanadian Newspaper Association, marketing effeciently, Media comparison, PPM, smart marketing, value of media, Yellow PagesFebruary 17, 2010February 17, 2010

I’m willing to bet that Popcorn, Peanuts and Hotdogs are a part of the fabric of baseball, not because they’re good for you, but because the fans appear to get a lot for their money (and ball parks get big mark up). In a year like this, we’re reminded by nearly every marketing group that …

Wizard of Ads, Yellow Pages and Tape Recorders

by MarcBinkleyRoy Williams, the wizard of ads, Yellow PagesDecember 30, 2009December 30, 2009

I recieved this memo from the Wizard of Ads that I thought was quite interesting and reflects the sentiment of a growing number of my clients. Research shows that 80% of all Calgarians use the internet, regardless of age. Consumers are shopping online and more often, avoiding the Yellow Pages. The chairman of the board …