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Streetwise Tips on Radio Advertising – my rebuttal

My responses to this article are in RED http://www.businesstown.com/advertising/radio-advice.asp Critical massRadio is referred to by some advertising people as the ”Cinderella medium.” It can be spectacularly successful if everything clicks—the right offer, the right message, the right copy, the right stations. Or radio spots can fall on deaf ears.  Is this any different that other …