http://www.youtube.com/v/T0TfNN7Gl_I?fs=1&hl=en_US I found this article Radio Advertising Works With These Tips! posted by Tyrell MacGregor in 2008 on Digg. I’ve added my own tips in italics below his. Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to …
understanding consumer behaviour
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7 Insights into the Consumer Mind
After seeing my favorite commercial last night during the hockey game http://www.youtube.com/watch?v=owGykVbfgUE&feature=related I wondered why am I so affected by this series of commercials? More importantly, why have I switched my soap brand loyalty and started buying Old Spice? Perhaps this article can shed some light on these questions and help you make a bigger …
Understanding Consumer Behaviour
The laws of advertising are the same as Newton’s Third Law of Motion which is ”To every action there is always an equal and opposite reaction”. In order to get great measurable results from advertising, I think there needs to be a great offer in the ads. To acheive this, I think it’s important to …