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PPM – a new way to measure TV and Radio

http://www.reuters.com/article/pressRelease/idUS135579+31-Aug-2009+PRN20090831 the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter(TM) (PPM(TM)) technology. The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic. PPM technology is now used throughout Canada, replacing the legacy electronic measurement …