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transmedia

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GLEE – My happy exploration into a modern integrated media brand

Glee, integrated marketing, sham wow, slapchop, transmedia

http://www.youtube.com/v/Ymi52UbGEZM?fs=1&hl=en_US I am totally fascinated by this show.  I’ll admit it’s entertaining, but what I’m really amazed by is the BRAND of Glee & how it connects to it’s consumers. The show is broadcast on Fox TV – a mass media & traditional media platform.  In the old days, this would have been the end …

Secrets of Integrated Marketing

how to do social media, integrated marketing, marketing mix, marketing roi, old spice, traditional media uses, transmedia

The amazing part of this video is that it has been viewed over 700,000 times. Imagine your business. You’ve got computers. You’ve got a cell phone with a web cam. Maybe even a staff member who’s got a modern computer and has put a video on facebook or youtube. You may have even published a …