the wizard of ads – Marc Binkley

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Wizard of Ads, Yellow Pages and Tape Recorders

by MarcBinkleyRoy Williams, the wizard of ads, Yellow PagesDecember 30, 2009December 30, 2009

I recieved this memo from the Wizard of Ads that I thought was quite interesting and reflects the sentiment of a growing number of my clients. Research shows that 80% of all Calgarians use the internet, regardless of age. Consumers are shopping online and more often, avoiding the Yellow Pages. The chairman of the board …

Major Changes in Radio (PPM) + A New “rule of Thumb” for Advertisers by The Wizzard of Ads

by MarcBinkleyJACK FM, LITE 96, PPM, Roy Williams, the wizard of adsOctober 8, 2009October 8, 2009

The PPM system signifies a major change in measuring radio (and TV). For decades, we’ve used a diary based system which asked panelists “what do you THINK you listen to”. We believe the new electronic PPM system is a far superior measuring tool because it more accurately measures “what people REALLY listen “. It’s important …