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Major Changes in Radio (PPM) + A New “rule of Thumb” for Advertisers by The Wizzard of Ads

The PPM system signifies a major change in measuring radio (and TV). For decades, we’ve used a diary based system which asked panelists “what do you THINK you listen to”. We believe the new electronic PPM system is a far superior measuring tool because it more accurately measures “what people REALLY listen “. It’s important …