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Six Pixels of Separation by Mitch Joel: presentation notes from The Art of Marketing

After months of sailing Cortez & his crew finally arrived in the new world.  His crew asked “how long are we going to stay here for?”.  Cortez waited for everything to be unloaded from the ships…then burned them How do we get forward moving today? CTRL, ALT, DEL – time to reboot -50% people who clicked on banners since …

Switch Presentation Notes by Chip Heath @ The Art of Marketing

– here is a link to another presentation by Chip http://www.youtube.com/watch?v=Bs9NbxJHV-w The following are the notes I took from Chip’s presentation how do we change things when change is hard? there is an struggle between emotional and analytical motivators that can be explained by the elephant and rider analogy http://www.anecdote.com.au/archives/2010/01/the_mahout_the.html when it comes to change, …