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Switch Presentation Notes by Chip Heath @ The Art of Marketing

– here is a link to another presentation by Chip http://www.youtube.com/watch?v=Bs9NbxJHV-w The following are the notes I took from Chip’s presentation how do we change things when change is hard? there is an struggle between emotional and analytical motivators that can be explained by the elephant and rider analogy http://www.anecdote.com.au/archives/2010/01/the_mahout_the.html when it comes to change, …