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Bink’s personal views on marketing and media

Here’s some random thoughts.  Let me know if you have ideas on how to better connect them together. Many people hate marketing and Marketers Advertising works The history of advertising has been to interrupt people’s entertainment  The future of advertising is about connecting and contributing to communities on multiple platforms Not all media is priced …

Crush it by Gary Vanerchuk: presentation notes from The Art of Marketing

Gary Started WineLibrary.com and wine library TV grew to over $60million dollar business.  He’s 33. from ’95-’03 he spent over $4.5 million in marketing (annually?) from ’03 to now he spends about $25,000 (annually?) Liquor laws prohibited mass distribution so he started trying to build his own brand push marketing – pound the message with traditional …

Six Pixels of Separation by Mitch Joel: presentation notes from The Art of Marketing

After months of sailing Cortez & his crew finally arrived in the new world.  His crew asked “how long are we going to stay here for?”.  Cortez waited for everything to be unloaded from the ships…then burned them How do we get forward moving today? CTRL, ALT, DEL – time to reboot -50% people who clicked on banners since …