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simon sinek

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My Elevator Sales Pitch REVISED

creating a marketing plan, elevator pitch, golden circle, innnovation, neuromarketing, simon sinek

As I was preparing for my first “elevator pitch” last night, I came across a brilliant guy named Simon Sinek on Youtube who spoke about how great companies/brands communicate. Simon argues that most advertisers start from the outer circle and work inward.  Take for example a car dealer …WHAT – great deals right now on all …