seth godin – Marc Binkley

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7 Insights into the Consumer Mind

by MarcBinkleyconsumer mind, neuromarketing, reptillian brain, science of marketing, seth godin, understanding consumer behaviourJune 10, 2010June 10, 2010

After seeing my favorite commercial last night during the hockey game http://www.youtube.com/watch?v=owGykVbfgUE&feature=related I wondered why am I so affected by this series of commercials? More importantly, why have I switched my soap brand loyalty and started buying Old Spice? Perhaps this article can shed some light on these questions and help you make a bigger …

Ideavirus

by MarcBinkleyideavirus, marketing strategy, seth godinAugust 10, 2009August 10, 2009

http://www.fastcompany.com/magazine/37/ideavirus.html The first 100 years of our country’s history were about who could build the biggest, most efficient farms. The second 100 years were about the race to build efficient factories. Welcome to the third century: This one’s about ideas. An idea that just sits there is worthless. But an idea that moves, grows, and …