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A Real life example of Customer follow-up, Objection Handling and how to Measure a Radio campaign

Here’s a real email string that I had yesterday between a client, their creative writer and myself.   The email started with a question about their campaign results and ended up being a dialogue on how to measure the impact of their radio advertising program.   I’m posting this because I think our team gave …

Crush it by Gary Vanerchuk: presentation notes from The Art of Marketing

Gary Started WineLibrary.com and wine library TV grew to over $60million dollar business.  He’s 33. from ’95-’03 he spent over $4.5 million in marketing (annually?) from ’03 to now he spends about $25,000 (annually?) Liquor laws prohibited mass distribution so he started trying to build his own brand push marketing – pound the message with traditional …