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A Real life example of Customer follow-up, Objection Handling and how to Measure a Radio campaign

Here’s a real email string that I had yesterday between a client, their creative writer and myself.   The email started with a question about their campaign results and ended up being a dialogue on how to measure the impact of their radio advertising program.   I’m posting this because I think our team gave …

PPM – a new way to measure TV and Radio

http://www.reuters.com/article/pressRelease/idUS135579+31-Aug-2009+PRN20090831 the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter(TM) (PPM(TM)) technology. The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic. PPM technology is now used throughout Canada, replacing the legacy electronic measurement …