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Streetwise Tips on Radio Advertising – my rebuttal

My responses to this article are in RED http://www.businesstown.com/advertising/radio-advice.asp Critical massRadio is referred to by some advertising people as the ”Cinderella medium.” It can be spectacularly successful if everything clicks—the right offer, the right message, the right copy, the right stations. Or radio spots can fall on deaf ears.  Is this any different that other …

Popcorn, Peanuts, Hotdogs….Get your media value here

I’m willing to bet that Popcorn, Peanuts and Hotdogs are a part of the fabric of baseball, not because they’re good for you, but because the fans appear to get a lot for their money (and ball parks get big mark up). In a year like this, we’re reminded by nearly every marketing group that …

Major Changes in Radio (PPM) + A New “rule of Thumb” for Advertisers by The Wizzard of Ads

The PPM system signifies a major change in measuring radio (and TV). For decades, we’ve used a diary based system which asked panelists “what do you THINK you listen to”. We believe the new electronic PPM system is a far superior measuring tool because it more accurately measures “what people REALLY listen “. It’s important …

PPM – a new way to measure TV and Radio

http://www.reuters.com/article/pressRelease/idUS135579+31-Aug-2009+PRN20090831 the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter(TM) (PPM(TM)) technology. The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic. PPM technology is now used throughout Canada, replacing the legacy electronic measurement …