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My Elevator Sales Pitch REVISED

As I was preparing for my first “elevator pitch” last night, I came across a brilliant guy named Simon Sinek on Youtube who spoke about how great companies/brands communicate. Simon argues that most advertisers start from the outer circle and work inward.  Take for example a car dealer …WHAT – great deals right now on all …

7 Insights into the Consumer Mind

After seeing my favorite commercial last night during the hockey game http://www.youtube.com/watch?v=owGykVbfgUE&feature=related I wondered why am I so affected by this series of commercials? More importantly, why have I switched my soap brand loyalty and started buying Old Spice? Perhaps this article can shed some light on these questions and help you make a bigger …