This is a long one, but certainly worth it. There are 2 key things that I’ve picked up from this article. The first is that you can use the metric “marketing-sales-ratio” over time (in this case 20 years) to measure your marketing efficiency. The second is the importance of building momentum. As they say in …
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BRAND sense
By adding radio to your marketing mix, your brand can be more persuasive to consumers. Please feel free to call or email me if you’d like to discuss how I can help your business build a stronger brand. 403-686-9715 or marc.binkley@calgaryradio.rogers.com For his work in applying neuroscience to marketing (neuromarketing), Martin Lindstrom was the only …