Lately it seems a growing number of clients have been talking about switching to a ‘segmentation’ based marketing model. The simplest way that I can explain this concept is with an example. JACK FM has an average weekly audience of 346,000 Adults listening over the age of 12. This know as our CUME or put …
marketing strategy
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Ideavirus
http://www.fastcompany.com/magazine/37/ideavirus.html The first 100 years of our country’s history were about who could build the biggest, most efficient farms. The second 100 years were about the race to build efficient factories. Welcome to the third century: This one’s about ideas. An idea that just sits there is worthless. But an idea that moves, grows, and …
The Power of Momentum
This is a long one, but certainly worth it. There are 2 key things that I’ve picked up from this article. The first is that you can use the metric “marketing-sales-ratio” over time (in this case 20 years) to measure your marketing efficiency. The second is the importance of building momentum. As they say in …
In Branding, Minority Rules
Although we’d like all the business out there, it’s not possible. I think this article is a great example of how important it is to identify your core business and superserve them. Our stations are a great medium to reach 25-54 year olds in general, but each station has a specific niche within that general …