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How to Buy Radio Advertising in Calgary (or anywhere else)

The media landscape is clearly changing.  Results from the CMUST study show that the average Canadian spends the majority of their time with 3 kinds of media….TV, Radio and Internet. I believe that most companies should align their marketing budget to reflect the consumption of media.  If you want to catch fish, you’re best chance …

Secrets of Integrated Marketing

The amazing part of this video is that it has been viewed over 700,000 times. Imagine your business. You’ve got computers. You’ve got a cell phone with a web cam. Maybe even a staff member who’s got a modern computer and has put a video on facebook or youtube. You may have even published a …

Measuring ROI in Marketing

This is, and always will be one of the hottest topics in marketing.   For all of my clients, measuring ROI is equally important whether they’re using the Yellow Pages or Yelp mobile.  So how do you measure your marketing ROI and what do you measure? That’s a tough question.  The short answer is that it depends.  …