marketing budgets – Marc Binkley

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Creating a Marketing Plan: advice for picking platforms

by MarcBinkleycreating a marketing plan, marketing budgets, media platformsAugust 27, 2010August 27, 2010

I love this image as it lists just about every media platform that I can think of and visually shows the type of communication (one or two way) capable by each. Yellow arrows – 2 way Red arrows – mostly 1 way Blue arrows – 1 way As marketing plans go, the simplest & most …

The Best Bang For your Buck

by MarcBinkleymarketing budgets, marketing plan, marketing strategey, marketing tactics, maximize markeingJanuary 26, 2010January 26, 2010

It occured to me that many marketing directors are looking for the same thing that I am as a consumer, great value. From my point of view, I imagine that great value means being able to deliver your message in multiple foms to the largest target rich environment of consumers at a reasonable cost. These …