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Two Opinions on Effective Radio Campaigns

http://www.youtube.com/v/T0TfNN7Gl_I?fs=1&hl=en_US I found this article Radio Advertising Works With These Tips! posted by Tyrell MacGregor in 2008 on Digg.  I’ve added  my own tips in italics below his. Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to …

Major Changes in Radio (PPM) + A New “rule of Thumb” for Advertisers by The Wizzard of Ads

The PPM system signifies a major change in measuring radio (and TV). For decades, we’ve used a diary based system which asked panelists “what do you THINK you listen to”. We believe the new electronic PPM system is a far superior measuring tool because it more accurately measures “what people REALLY listen “. It’s important …