Showing 2 Result(s)

How to Buy Radio Advertising in Calgary (or anywhere else)

The media landscape is clearly changing.  Results from the CMUST study show that the average Canadian spends the majority of their time with 3 kinds of media….TV, Radio and Internet. I believe that most companies should align their marketing budget to reflect the consumption of media.  If you want to catch fish, you’re best chance …

Streetwise Tips on Radio Advertising – my rebuttal

My responses to this article are in RED http://www.businesstown.com/advertising/radio-advice.asp Critical massRadio is referred to by some advertising people as the ”Cinderella medium.” It can be spectacularly successful if everything clicks—the right offer, the right message, the right copy, the right stations. Or radio spots can fall on deaf ears.  Is this any different that other …