The media landscape is clearly changing. Results from the CMUST study show that the average Canadian spends the majority of their time with 3 kinds of media….TV, Radio and Internet. I believe that most companies should align their marketing budget to reflect the consumption of media. If you want to catch fish, you’re best chance …
How to buy advertising
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Secrets Your Radio Sales Rep Forgot To Share – A Rebuttal
I found this article today by Stephen E. Feswick and would like to comment on it. I think there are some good thoughts but mostly flawed ideas in his argument on Secrets of Radio that I would like to respond to. I’ve posted my comments in RED http://hubpages.com/hub/How-To-Buy-Radio-Advertising There are secrets you need to know if …