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GLEE – My happy exploration into a modern integrated media brand

http://www.youtube.com/v/Ymi52UbGEZM?fs=1&hl=en_US I am totally fascinated by this show.  I’ll admit it’s entertaining, but what I’m really amazed by is the BRAND of Glee & how it connects to it’s consumers. The show is broadcast on Fox TV – a mass media & traditional media platform.  In the old days, this would have been the end …