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How to Guide on Social Media

I didn’t get it. Facebook for business? What brilliant 140 character message can I Tweet? I couldn’t understand how social media works for business. However, according to the Fleishman-Hillard 2010 Digital Influence Index nearly 70% of Canadians have a Facebook account and 85% have heard of Twitter. I reckon it’s time I learn. Give me …

Crush it by Gary Vanerchuk: presentation notes from The Art of Marketing

Gary Started WineLibrary.com and wine library TV grew to over $60million dollar business.  He’s 33. from ’95-’03 he spent over $4.5 million in marketing (annually?) from ’03 to now he spends about $25,000 (annually?) Liquor laws prohibited mass distribution so he started trying to build his own brand push marketing – pound the message with traditional …

Six Pixels of Separation by Mitch Joel: presentation notes from The Art of Marketing

After months of sailing Cortez & his crew finally arrived in the new world.  His crew asked “how long are we going to stay here for?”.  Cortez waited for everything to be unloaded from the ships…then burned them How do we get forward moving today? CTRL, ALT, DEL – time to reboot -50% people who clicked on banners since …