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Crush it by Gary Vanerchuk: presentation notes from The Art of Marketing

Gary Started WineLibrary.com and wine library TV grew to over $60million dollar business.  He’s 33. from ’95-’03 he spent over $4.5 million in marketing (annually?) from ’03 to now he spends about $25,000 (annually?) Liquor laws prohibited mass distribution so he started trying to build his own brand push marketing – pound the message with traditional …