effective radio advertising

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Did Social Media Help Nenshi become Calgary’s New Mayor?

by MarcBinkleyeffective radio advertisingOctober 19, 2010October 19, 2010

Many people are are attributing Nenshi’s win to social media. By comparing their stats & spend (known to me), I attribute Nenshi’s victory to communication hustle & smart spending on 2 of the 3 most consumed media platforms…internet & radio. These stats are as of Oct 19, 2010 Facebook …

Two Opinions on Effective Radio Campaigns

by MarcBinkleycalgary advertising, effective advertising, effective radio advertising, how to do social media, JACK FM, LITE 96, Ross Smith, Tyrell MacGregor, understanding consumer behaviourAugust 18, 2010August 18, 2010

http://www.youtube.com/v/T0TfNN7Gl_I?fs=1&hl=en_US I found this article Radio Advertising Works With These Tips! posted by Tyrell MacGregor in 2008 on Digg. I’ve added my own tips in italics below his. Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to …