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How to Guide on Social Media

I didn’t get it. Facebook for business? What brilliant 140 character message can I Tweet? I couldn’t understand how social media works for business. However, according to the Fleishman-Hillard 2010 Digital Influence Index nearly 70% of Canadians have a Facebook account and 85% have heard of Twitter. I reckon it’s time I learn. Give me …

Crush it by Gary Vanerchuk: presentation notes from The Art of Marketing

Gary Started WineLibrary.com and wine library TV grew to over $60million dollar business.  He’s 33. from ’95-’03 he spent over $4.5 million in marketing (annually?) from ’03 to now he spends about $25,000 (annually?) Liquor laws prohibited mass distribution so he started trying to build his own brand push marketing – pound the message with traditional …