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The End of Calgary and Lethbridge Newspaper, TV, and Radio Advertising: The Pepsi Generation Leads the Way

In response to this post by David Howse Hey David, I have to disagree with your position. The real problem with advertising on traditional platforms isn’t the sales people. I think the real problem lies in the measurement tools businesses use to measure their marketing efforts. Most businesses rely on POS surveys like “how did …

How to Buy Radio Advertising in Calgary (or anywhere else)

The media landscape is clearly changing.  Results from the CMUST study show that the average Canadian spends the majority of their time with 3 kinds of media….TV, Radio and Internet. I believe that most companies should align their marketing budget to reflect the consumption of media.  If you want to catch fish, you’re best chance …

Two Opinions on Effective Radio Campaigns

http://www.youtube.com/v/T0TfNN7Gl_I?fs=1&hl=en_US I found this article Radio Advertising Works With These Tips! posted by Tyrell MacGregor in 2008 on Digg.  I’ve added  my own tips in italics below his. Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to …