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Bob Borchers was the Marketing Director for the iPhone from its launch in 2007. Now that he’s moved on from Apple, he’s been able to speak about some of the strategy behind the now infamous product. There are a few key things about brands that I’ve learned from this short article. Price isn’t an objection …

PPM – a new way to measure TV and Radio

http://www.reuters.com/article/pressRelease/idUS135579+31-Aug-2009+PRN20090831 the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter(TM) (PPM(TM)) technology. The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic. PPM technology is now used throughout Canada, replacing the legacy electronic measurement …

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

http://ezinearticles.com/?Branding-Vs-Advertising-Vs-Promotions-Vs-Marketing-Vs-Public-Relations&id=2114051 BRANDING A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element. Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, …

the single most powerful tool in local advertising

I found a book sitting on a dusty shelf titled “The 33 Ruthless Rules of Local Advertising” by Michael Corbett. In it, Michael gives numerous tips, well 33 actually, the most interesting of which I’ve summarized below. The most powerful tool according to Michael is outlined in Rule #9, a unique selling proposition (USP). My …

Recession Over!

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20090723/boc_economy_090723/20090723?hub=TopStories The Bank of Canada is declaring the recession essentially over in Canada and projecting the economy will bounce back at least twice as strongly as in the United States. Canada is coming out of the deepest and most painful downturn since the Second World WarThe bank remains concerned that the fragile financial systems in …

The Communications Room Musical apparel – Mos Def releases album via a T-ShirtPosted: 06 Jul 2009 08:53 PM PDTMos Def’s new album, The Ecstatic, is released in the US today but it’s taking a refreshing approach to distribution. Rather than offering up a CD (who buys them apart from me) people buy a T- Shirt …

Lots of you are using your advertising to drive consumers to your website to search for more information on specific product and offers. However, if the consumer doesn’t know your acutal web address, they’ll do a search aka query in Google using keywords or phrases about what you do. The results of a google query …