Lets face it, Sales and Marketing get along like cats and dogs. Any Google search for “disconnect between Sales and Marketing” returns millions of results. This disconnect has a massive impact on your bottom line. It leads to poor performance. Sales cycles become longer, cost of sales rise and commoditization of products become only a few of the many of the problems you’ll face. Ending the war between your sales and marketing department is the most important first step to regain your competitive advantage.
So how to know if you have a problem?
This form is a great place to start. The instructions are easy to follow. As always, let me know if I can help you out. Leave a comment below or email me.