http://www.youtube.com/v/Ymi52UbGEZM?fs=1&hl=en_US
I am totally fascinated by this show. I’ll admit it’s entertaining, but what I’m really amazed by is the BRAND of Glee & how it connects to it’s consumers.
The show is broadcast on Fox TV – a mass media & traditional media platform. In the old days, this would have been the end of the story. Back then, you had to wait for the following week or season to see the next episode. Today, I can go to the Glee microsite on Fox to see previously aired episodes.
Once at the microsite, a consumer/fan can do so much more! (Insert Vince the SlapChop sales guy voice playing over and over in my head) Here’s some other things I (or at least a person with a USA IP address) can do from the website.
- watch, share & rate previous episodes (Google TV is coming)
- watch, share & rate clips
- look at, share and rate photos of my favorite stars/episodes
- search and join in conversations about the show
- take personality quizes. As a bonus, I can connect to my facebook network to decode special things
- upload my own photo
- download a Glee iPhone App that turns my phone into a Karoke device where I can practice, share and compete against all other players
- Download wallpapers for my computer / smartphone
- sign up for a newsletter
- watch the original casting calls
- interact with the sponsors in fun ways and connect those fun experiences to my friends via Facebook (try the slushie and insults)
- connect to Glee’s Facebook, Twitter & Youtube channel
- albums
- songs
- TV seasons
- TV episodes
- no less than 4 iPhone Apps
- 1 iPAD app
- Podcasts
- Audiobooks
- Ping
- books
- video games
- karoke machines
- Glee branded talent shows
- Glee Cast Concerts
- 3D movie
- Board games
- Puzzles
- Tshirts
- Script Music
- Lunch bags
- cards
- any other bit of shwag you can imagine