Expectations for Q4 and marketing plans

Tough year eh? Officially, the recession was over in early 2010, but for many of my clients those winds of change are only reaching us now.

Given that 4th quarter planning is on us, I thought this article may be appropriate to see what our futures may hold.

If you’re planning on JACK or LITE as part of your Q4 marketing plans, please contact me soon since our inventory is sold out the week of Sept 13 (we have a waiting list) and is over 90% sold out the week of Sept 20.


The report showed that five of the 11 categories of retail spending rose in June

sales of motor vehicles and parts rose by a strong 2.1% in June

Sales of electronics and appliances also increased as did sales of home furnishings, building materials and garden supplies

biggest decline was recorded in sales at gasoline service stations, which slumped 2.7% on the back of falling gas prices. Sales of clothing, general merchandise, and food and beverages were lower in June

even with all the wild swings in the monthly employment levels, 94% of the jobs lost during the recession have been recovered.

We expect that the Bank will follow up these increases with another 25-basis point hike on September 8

Our view is that Canada’s economy will continue to grow (albeit more slowly than its earlier blistering pace) and uncertainty about the global outlook, in particular the U.S. economy, will diminish in the final quarter of 2010 as the U.S. labour market slowly recovers

With the global economy on a firmer growth path and Canada’s domestic recovery in train, the Bank is likely to resume its policy of reducing the amount of monetary policy stimulus with rate hikes likely late this year and in 2011

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