Gary Started WineLibrary.com and wine library TV- grew to over $60million dollar business. He’s 33.
- from ’95-’03 he spent over $4.5 million in marketing (annually?)
- from ’03 to now he spends about $25,000 (annually?)
- Liquor laws prohibited mass distribution so he started trying to build his own brand
- push marketing – pound the message with traditional media
- Pull Marketing – Social media. it’s about caring. You cant buy friends & relationships in online communities. Your content has to be relevant
- Content is King. But Marketing is the Queen that steers the ship
- Big Box marketing approach is rapidly changing
- Those businesses that go back to “small town values” will win. In the small towns as a business owner, you’ve got to hustle, care and understand that people appreciate the bakers dozen price point
- online relationships are just as real as in person ones
- he has 850,000 twitter followers
- the web is just a baby. it’s only been 15 years since we even had such a thing as email. Youtube is only 5 years old
- Virtual Currency: Facebook Credits , Foursquare
- brands will have to care because word of mouth is now on steroids
- the truth is undefeated. doing the right thing is never wrong
- if you’re trying to reach consumers, you need to have a facebook fan page
- look at other companies that didn’t adapt. Zagat is getting killed by Yelp.
- you need to understand this stuff, play with it, taste it. get on twitter and facebook and experience these new platforms of communication
- respect the customer
- be socially engaged 24/7. get committed to it. seek out and engage conversations. give authenitc non-salesy answers. You don’t need to convince people this is important…find the ones who already believe it is.
Tips and Advice on Leading Agile Marketing Teams and Digital Transformations
