brands will have to care because word of mouth is now on steroids
the truth is undefeated. doing the right thing is never wrong
if you’re trying to reach consumers, you need to have a facebook fan page
look at other companies that didn’t adapt. Zagat is getting killed by Yelp.
you need to understand this stuff, play with it, taste it. get on twitter and facebook and experience these new platforms of communication
respect the customer
be socially engaged 24/7. get committed to it. seek out and engage conversations. give authenitc non-salesy answers. You don’t need to convince people this is important…find the ones who already believe it is.