With the 1st quarter nearly over, there are a number of marketing managers I’ve spoken to recently who are planning their next few quarters. Given all of the options available out there, I thought it would be great to get some research done to ask the following questions…
How do Canadians Consume Media?
How do your different options compare in Price? In Reach? In Frequency? In production costs?
What are the strengths and weaknesses of your media options?
The answers to these questions are sourced by the Radio Marketing Bureau.