the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter(TM) (PPM(TM)) technology.
The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic.
PPM technology is now used throughout Canada, replacing the legacy electronic measurement technology for television. It is also replacing BBM Canada’s diary service for radio in five markets.
“In September 2004, BBM began using PPM technology to measure television viewing in the francophone market of Montreal and over the past 5 years we have grown confident that the PPM service is the audience measurement solution that can best meet our members’ needs today and well into the future.”
The Arbitron Portable People Meter system uses a passive audience measurement device — about the size of a small cell phone — to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial and online radio as well as many types of place-basedelectronic media
Carried throughout the day by randomly selected survey participants, the PPM(TM) device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers anddistributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM isequipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM surveyparticipants every day.