A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element.
Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.
Advertising is the actual process of displaying your message. Advertising on the radio… Advertising on tv… The one act of making something happen
Tie your Advertising and your Branding together, you have the Marketing Process
Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event.
In retail, a “SALE” is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion.
typically revolves around un-paid news sources and focuses on your business as it relates to the community
You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed
Marketing is the process that drives all the above elements
It directs the feel, image, and tone of the advertising, promotions and public relations.