Relevance is what determines whether an ad works or not. Every medium fails when it delivers a message no one cares about. Have you ever run an ad that failed? Let’s see what really happened:
The medium is not the message; the message is the message.
- And the message is what matters most.
- There are NO magic bullets. When things come fast and easy they leave even easier more quickly.
- Isn’t word of mouth (”WOM”) free? WOM isn’t exactly free, but it can be. If you want to generate WOM do something remarkable for your customers. After all, WOM is driven by things people can remark on, hence the term remarkable.